"Providing support and training to help those living with dementia"

Doug Seubert: Health Communications Consultant and
Health Literacy Trainer

Doug Seubert is a health communications consultant, currently working on obtaining a dual Masters in Public Health (MPH) with an emphasis in community education and health promotion, and a Masters in Management and Organizational Behavior (MSMOB). 

He served as the lead health communications consultant for one of ten physician group practice sites selected for a Centers for Medicare and Medicaid (CMS) demonstration project, the first pay-for-performance initiative for physicians and the forerunner to value based purchasing, meaningful use, and accountable care. His work in patient activation was cited in the Medicare Payment Advisory Commission's report to Congress on aligning incentives in Medicare, and his work in health literacy and patient engagement have been published by the Agency for Healthcare Research and Quality and the Institute for Healthcare Improvement. 

As a health communications consultant he collaborates with physicians, pharmacists, nurses, health educators and other health care professionals to develop evidence-based clinical practice guidelines and corresponding patient education resources,  and he provides guidance in the application and implementation of health literacy recommendations, principles and standards. He also works with state and local literacy organizations, health care organizations, public health agencies and non-profit, community-based organizations to raise awareness of health literacy among health care professionals and other service providers, and provides training in effective health communication strategies.  

He has presented on health literacy, patient activation, and health communications at national and regional conferences including the Wisconsin Health Literacy Summit, the Institute for Healthcare Advancement (IHA) Annual Health Literacy Conference, and national forums hosted by the Agency for Healthcare Research and Quality (AHRQ) and the Institute for Healthcare Improvement (IHI). As a member of the Institute for Clinical and Translational Research, the Institute for Wisconsin’s Health, and the Wisconsin Public Health Practice-Based Research Network, he participates in research in the fields of health literacy and health communications, translating evidence-based recommendations into best practices and tools to improve communication between health care professionals and health care consumers. 

Presentations

Keynote - From Understanding to Action: An Overview of the Connection between Health Literacy, Patient Engagement, and Adherence
Clear Health Communication Program, Ohio State University, Columbus, OH 
April 26, 2012

Engaging Strategies: Improving Adherence through Activation
Clear Health Communication Program, Ohio State University, Columbus, OH 
April 26, 2012

Panel Discussion: Medication Adherence, Tele-Health Coaching for Wellness, Adherence Strategies for Case Management of Patients with CHF
Clear Health Communication Program, Ohio State University, Columbus, OH 
April 26, 2012

Improving Health Care Material Readability
Pfizer Visiting Professorship, Cardinal Stritch University, Milwaukee, WI 
May 24, 2011

15 Ways to Influence Health Care Policy and Advance the Health Literacy Agenda
Wisconsin Literacy, 2011 Health Literacy Summit, Madison, WI 
April 13, 2011

Clear Communication: Helping Your Patient’s Caregivers to Understand
Grand Rounds: Children’s Hospital of Wisconsin, Milwaukee, WI 
August 27, 2010

Collaborative Partnerships between Healthcare Organizations and Literacy Councils
4th Wisconsin Health Information Outreach Summit, Wausau, WI  
August 11, 2010

Impact Case Studies in Health Literacy and Patient Activation
Krames Patient Education, Webinar  
July 29, 2010

Readability and Design
Wisconsin Literacy/Northern Wisconsin Area Health Education Center,
Northeast Wisconsin Health Literacy Conference, Green Bay, WI   
May 18, 2010

Improving Readability with Appropriate Design: 7 Critical Elements
Institute for Healthcare Advancement, Ninth Annual Health Literacy Conference, Irvine, CA
May 7-8, 2010

Health Literacy & Patient Activation: Strategies to Improve Communication & Empower Patients
Grand Rounds: Marshfield Clinic – Merrill Center, Merrill, WI  
April 9, 2010

Health Literacy and Older Adults
Marshfield Clinic, Practical Strategies in the Management of the Geriatric Patient, Wausau, WI March 12, 2010

Impact Case Studies in Health Literacy and Patient Activation
Institute for Healthcare Improvement, 21st Annual National Forum, Orlando, FL  December 8, 2009

“Questions Are the Answer” to Improving Health Literacy and Patient Activation (poster)
Institute for Healthcare Improvement, 21st Annual National Forum, Orlando, FL  December 7-9, 2009

Health Literacy & Patient Activation: Strategies to Improve Communication & Empower Patients
Grand Rounds: Marshfield Clinic, Marshfield, WI  
October 23, 2009

“Questions Are the Answer” to Improving Health Literacy and Patient Safety (poster)
Wisconsin Quality and Safety Forum, Wisconsin Dells, WI  
October 19-20, 2009

Using Readability Formulas for Evaluation and Training
Institute for Healthcare Advancement, Eighth Annual Health Literacy Conference, Irvine, CA
May 8, 2009

Improving Readability by Design
Wisconsin Literacy, 2009 Health Literacy Summit, Madison, WI  
April 1, 2009

The Connection between Health Literacy and Patient Activation
Wisconsin Literacy, 2009 Health Literacy Summit, Madison, WI  
April 1, 2009

Hands-On Health Literacy—“Questions Are the Answer”
Agency for Healthcare Research and Quality (AHRQ), 2008 Annual Conference: Promoting Quality — Partnering for Change, Washington, D.C.  
September 9, 2008

Practitioners' Panel Discussion
Wisconsin Literacy, 2007 Health Literacy Summit, Wisconsin Dells, WI  
June 21, 2007

 

Research

The Role of Pharmacist Evaluation in Activation of Adult Asthma Patients
Co-Investigator, Institute for Clinical and Translational Research  
May 2009 – June 2010

Critical Keys: Improving Health Literacy Communication
Principle Investigator, Marshfield Clinic, Verizon Education Grant  
July 2009 – June 2010

“Parent Satisfaction” in Pediatric Resident Continuity Clinic
Technology Assistant, Marshfield Clinic, Resident Research and Education 
September 2006 – November 2007

Primary Prevention Pilot
Principle Investigator, Marshfield Clinic, Special Projects Fund  
October 2006 – September 2007

 

Projects

Health Literacy Curriculum for Adult Basic Education and English Language Learners
Literacy Council of Wood County, Mid-State Technical College, Ministry Health Care 
2009

Health Literacy Toolkit for Health Care Providers
Marshfield Clinic  
2007

“Quality in Healthcare” Public Reporting Website
Marshfield Clinic  
2006

 

Publications, Articles & Contributions

Meaningful Use Requirements for Patient Education (Whitepaper)
Krames Patient Education/FierceHealthcare  
July 2011

Report to Congress: “Aligning Incentives in Medicare”
Medicare Payment Advisory Commission (MedPAC) 
June 2010

Taking Patient Education to a New Level (Whitepaper)
Krames Patient Education/FierceHealthcare  
March 2010

For Easy-to-Read Handouts, Take Layout into Account
Health Care Benchmarks and Quality Improvement  
October 2009

“Questions Are the Answer” to Improving Health Literacy and Patient Activation
Marshfield Clinic  
October 2009

Impact Case Studies and Knowledge Transfer Case Studies: "Questions Are the Answer"
Agency for Healthcare Research and Quality (AHRQ) 
September 2009

15 Resources Explain Best Design Practice
Hospital Peer Review  
September 2009

It Takes Two! Make Written Material Easy to Read and Understandable
Patient Education Management  
December 2008

Resources for Producing Clear Language Documents
Patient Education Management  
December 2008

A tale of Two Handouts: Applying Health Literacy Recommendations to Improve Readability of Printed Patient Education Materials
Marshfield Clinic  
June 2007

 

Memberships

Member, American Public Health Association (APHA) 
2012—Present

Member, Wisconsin Public Health Association (WPHA) 
2012—Present

Member, Institute for Wisconsin’s Health/Wisconsin Public Health Practice-Based Research Network 
2012—Present

Member, American Academy on Communication in Healthcare 
2010—Present

Member, Association of Consultants to Nonprofits 
2010—Present

Board of Directors, Literacy Council of Wood County  
2009—Present

Member, Institute for Clinical and Translational Research (ICTR)  
2009—Present

Member, Health Literacy and Education Focus Area Strategic Team, Healthiest Wisconsin 2020, Wisconsin Department of Health and Human Services  
2009—Present

Member, Consumer Workgroup, Wisconsin Collaboration for Healthcare Quality (WCHQ) 
2008—Present

 

Awards

Research Mentor, Certificate of Appreciation
Marshfield Clinic, Resident Research and Education   
June 2010

 

Education

Master of Public Health (MPH)
Master of Science in Management and Organizational Behavior (MSMOB)
 (in progress) 
Benedictine University, Lisle, IL
May, 2017 (expected)

Graduate Certificate: Health Risk and Crisis Communication 
Concentration: Health Communication, Health Literacy, Geriatric Health
Chapman University, Orange, CA 
December, 2010

B.A. English 
Concentration: Composition, Rhetoric and Applied Writing
University of Wisconsin, Milwaukee, WI 
December, 1993

 

Related Professional Development

Health Literacy and Public Health (New York New Jersey Public Health Training Center), computer based training for CME credit.

Plain Language Online Training (National Institutes of Health), computer based training for CME credit.

Addressing Health Literacy, Cultural Competency, and Limited English Proficiency (Health Resources and Services Administration), computer based training for CME credit.

Bringing Health to Life: Health Literacy (Alabama Medicaid Agency), computer based training for CME credit.

Assessing Health Literacy in Clinical Practice (Medscape Continuing Education), computer based training for CME credit.

Institute for Healthcare Improvement, Open School courses: Fundamentals of Improvement, The Model for Improvement: Your Engine for Change (PDSA), Measuring for Improvement, Making, Spreading, and Sustaining Improvement: How the Work Gets Done, The Human Side of Quality Improvement, Introduction to Patient Safety, Fundamentals of Patient Safety, Teamwork and Communication.

 

Contact Information

Doug Seubert
Health Communications Consultant

Advantage Consulting Services, LLC
Po Box 56
Marshfield, WI 54449

715-383-0897

doug@healthcommunications.org

 

 

© Advantage Consulting Services, LLC doug@advantageconsultingservices.org