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Developing a Marketing Plan

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately.

Advantage Consulting Services can help you develop a successful marketing plan. We can review your plan and offer suggestions. We can also point you to some great resources along the way. Contact us and let us know how we can help. 

What can a Marketing Plan do for Your Small Business?
A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to make a sale.
Your small business marketing budget should be a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a certain timeframe.
If you don't have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget.


Helpful Resources from the U.S. Small Business Administration

How to Create a Marketing Plan

Provides information to help you develop your marketing and plan and review sample marketing plans.

20 Marketing Tips Every Entrepreneur Should Know

Offers tips to help you research, plan, develop and price marketing campaigns.



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